BMA Fountain Awards

Award Process

The categories, entry forms, and rules are all available on the links below.

General Info Award Categories Entry Preparation Online Entry

GENERAL INFORMATION

Entries must have been created between July 1, 2009 and August 31, 2010 to be eligible. All entries must be business-to-business.

When possible, one Fountain Award and one Certificate of Merit will be awarded in each category, and one “Best of Show” will be awarded overall. However, when warranted, additional awards or certificates may be given within a category, or no award or certificate may be awarded.

ENTRY FEES are $45 per entry for BMA of Kansas City members; $55 per entry for nonmembers. Or, submit 7 or more entries, and receive a $5 discount per entry. Enclose one check covering the cost of all entries submitted, and attach it to a photocopy of each entry form. (One copy of the entry form must also be securely affixed to each entry.) Make check payable to “Business Marketing Association of Greater Kansas City.” Must be received by October 22, 2010.

er|marketing
512 Delaware Street
Kansas City, MO 64105
p: 816.471.1400
Hours accepted - 9:00 am to 5:00pm, M-F

FINALISTS will be notified by email in November 1, 2010. Winners will be announced during the Fountain Awards banquet November 17.

ENTRIES may be picked up at the Fountain Awards banquet. Any entries not claimed at that time will be discarded.

JUDGING CRITERIA Each entry will be judged on the following criteria:
Creative - 25%
Production - 25%
Objective/Strategy - 25%
Results - 25%

QUESTIONS? Contact info@bmafountainawards.com

The Business Marketing Association of Kansas City, Inc. and Fountain Awards judges retain full discretion over the correct categorization of entries and determination of eligibility, and also reserve the right to award more than or less than the stated quantity of awards, as entries warrant.

PREPARING YOUR ENTRIES

Remember that your entries will be displayed for the judges and banquet attendees as you submit them, so packaging and presentation could make a difference. Also keep in mind that entries will be packaged together, shipped, loaded in the backs of cars, carried, moved around and generally manhandled. PLEASE be sure they are constructed securely and won’t come apart. Entries that become separated from their mounting boards and entry information may be disqualified.

One copy of your entry form must be securely affixed to the back of each entry and a second copy must accompany your entry fee check. We cannot be responsible for entries that become separated from their entry forms. Printed Entries must be mounted on 16” x 20” mounting boards. When an entry requires more than one board, secure boards together so they fold to 16” x 20.” Affix a 3” x 5” card to the upper right corner of the face side of the board indicating the category number and name (e.g. A7, Single Spread Ad, Color). Affix a copy of your entry form to the upper right corner of the back of the board.

Oversize entries (like posters) are best presented to the judges in reduced size to fit on the mounting board, along with a mounted photograph of the poster hanging alongside something that will provide perspective to its actual size. If this is impractical, however, posters submitted rolled up in in tubes are accepted, provided that a copy of the entry form is affixed to both the poster and the tube.

Dimensional Entries may be submitted unmounted, mounted or as a mounted photograph. If unmounted, affix your company name and the entry category to the entry and place it in a protective package. Securely affix the entry form to the outside of the package.

Video and audio entries must be submitted with one entry per DVD/CD, with the entry itself labeled with your company name, the entry category and title. Package in a 9 x 12” envelope, and affix the entry form to the front of the envelope.

Interactive Entries should be submitted by mounting print-outs of the home page or email plus other sample pages on 16” x 20” mounting boards. On the 3x5 card you’re already affixing to the front of your entry, include your URL along with the other required information. And don’t forget to affix your entry form to the upper right back of the board.

Questions? Contact info@bmafountainawards.com

ENTRY CATEGORIES

Print Advertising
A1 Spread Ad Campaign/Series, Color (3 or more ads)
A2 Spread Ad Campaign/Series, B&W (3 or more ads)
A3 Full-Page Campaign/Series, Color
A4 Full-Page Campaign/Series, B&W
A5 Fractional Page Campaign/Series, Color (3 or more ads)
A6 Fractional Page Campaign/Series, B&W (3 or more ads)
A7 Single Spread Ad, Color
A8 Single Spread Ad, B&W
A9 Single Full-Page Ad, Color
A10 Single Full-Page Ad, B&W
A11 Single Fractional-Page Ad, Color
A12 Single Fractional-Page Ad, B&W
A13 Pre-Printed Inserts

Business Identity
C1 Logo Design
C2 Stationery (letterhead, envelopes, business cards, etc.)
C3 Package Design
C4 Identity Program – (may include any items above as well as signage, uniforms, vehicle graphics, usage manuals, specialty items, etc.)

Collateral/Promotional Materials
D1 Flyer, Product Sheet, “Selling Sheet”
D2 Product Brochure
D3 Product Catalog
D4 Poster
D5 Sales Package (collection of materials in folder, notebook or other collection device)
D6 Specialty Item (premiums, gifts or incentives)

Direct Mail
E1 Direct Mail Piece, Flat
E2 Direct Mail Piece, Dimensional
E3 Direct Mail Campaign, print (2 or more mailings)
E4 Direct Mail Campaign, dimensional (2 or more mailings)

Broadcast Advertising
F1 Television, single spot
F2 Television Campaign/Series (3 or more spots)
F3 Radio, single spot
F4 Radio Campaign (3 or more spots)

Integrated Campaigns
G1 Multi-media campaign under $75,000. (A minimum of 3 different elements)
G2 Multi-media campaign over $75,000. (A minimum of 3 different elements)

Public Relations
H1 Press Release - Print
H2 Press Release – Video
H3 Media Relations - Campaign/Series
H4 Media Relations – Feature Story
H5 Press Kit/Media Kit
H6 Public Relations/Community Relations Program – Campaign/Series
H7 Crisis Management Campaign
H8 Product or Service Launch
H9 Financial/Investor Relations
H10 Other (just can't find a category)

Channel Support Materials
J1 Single Item, any medium
J2 Integrated Program (3 or more items)
J3 Point-of-purchase (indoor or outdoor)
J4 Training materials

Self-Promotion
K1 Print, single or campaign
K2 Direct Mail, single or campaign
K3 Broadcast, (TV or radio), single entry or campaign
K4 Specialty Items/Gifts
K5 Web Sites
K6 Email Marketing, single piece or campaign
K7 Other (just can't find a category)

Publications
M1 Newsletter internal audience
M2 Newsletter external audience
M3 Annual Report
M4 Magazine

Display Advertising
P1 Outdoor - billboard
P2 Signage
P3 Mobile Marketing
P4 Other (just can't find a category)

Event Marketing
Q1 Traffic-Generating Promotion, single piece
Q2 Traffic-Generating Promotion, multi-part campaign
Q3 Exhibit Booth - submit photo(s) of show-ready display, preferably on show site
Q4 Sales and lead-generating mechanism used at booth
Q5 Special Event - held for customers, prospects or employees

Digital Marketing
R1 E-newsletter
R2 Integrated social media campaign
R3 Web Site Targeted Landing Page
R4 Web Site - under $25,000
R5 Web Site - $25,001 - $50,000
R6 Web Site - over $50,000
R7 Blog/Forum Development
R8 Webinar or other online event
R9 Banner Advertising
R10 Online Video
R11 Promotional Email, Single
R12 Promotional Email, Series/Campaign
R13 Temporary Promotional Site (Micro-site)
R14 Integrated Online Campaign (minimum of 3 different elements)